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Parimatch (company) - Wikipedia

Parimatch is an international sports betting company with headquarters in Limassol, Cyprus, founded in 1994.[2]


Parimatch was established in 1994 in Kyiv, Ukraine.[3] The company entered the Russian market in 1998. Online betting website was launched in 2000 and was one the first among bookmakers in the CIS region.[4]

  • 2004, Parimatch expanded to the Belarusian market.[citation needed]
  • 2005, Parimatch began operations in Moldova and Georgia.[5]
  • 2015, Parimatch entered the Kazakhstan market and began cooperation with Federbet to prevent match fixing.[6]
  • 2017′ the company began operations in Tanzania[7] and Cyprus,[8],
  • 2018, Parimatch’s CEO, Sergey Portnov won Leader of the year award at the SBC Awards held in London.[9]
  • 2019, Parimatch signed Conor McGregor as its brand ambassador.[10][11][12]
  • 2019, Mike Tyson became brand ambassador of Parimatch.[13]
  • 2020, the company joined the Esports Integrity Commission to assist with battling cheating and fraud in esports.[14]
  • 2020, in India [15]


Parimatch operates under local licenses issued by the regulatory authorities of each country in Cyprus, Belarus, Kazakhstan and Tajikistan. Parimatch brand is represented as a franchise with local licenses in Russia,[16] Tanzania,[17]
The company also carries out its activity under the international license of Curaçao (eGaming) [18]

  • Company is an official sponsor of the national both football and basketball teams[19] of Ukraine, Ukrainian Hockey League,[20] Greco-Roman Wrestling Federation of Ukraine [21] Ukrainian beach soccer team and Ukrainian Basketball Championship.
  • Premium partner of FC Shakhtar.[22][23]
  • General sponsor of the Cyprus football club APOEL.[24][25]
  • Official sponsor of the UFC in EMEA region.[26]
  • Official sponsor of the esports club Virtus.pro.[27]
  • In July 2018 UFC and Parimatch announced a multi-year partnership that establishes Parimatch as the “Official Betting and Wagering Partner of UFC” across the entire EMEA region, excluding the United Kingdom and Ireland.[28]
  • FC Slutsk in the Belarusian Premier League[29]
  • Associate sponsor of Indian football club Kerala Blasters FC

See also[edit]


  1. ^ Davies, Daniel (January 30, 2020). “Meet The CEO With Tyson And McGregor On Speed Dial”. Men’s Health.
  2. ^ “BF Games Secures CIS Expansion with Parimatch Deal”. January 21, 2020.
  3. ^ “Parimatch enters partnership with FAST TRACK”. CalvinAyre.com. June 4, 2019.
  4. ^ “Париматч – прорыв года и победа сразу в двух номинациях”. Каменское Новости Днепродзержинск газета Событие. December 17, 2019.
  5. ^ “Обзор БК Пари-Матч”. December 4, 2017.
  6. ^ “«Пари-Матч» и Federbet за год выявили более 30 странных матчей”.
  7. ^ “Parimatch Tanzania review 2020 » Bonus up to 1 000 000 TZS”.
  8. ^ “Parimatch CEO Sergey Portnov: The “wild” decision to enter Tanzania”. May 1, 2018.
  9. ^ Russell, Matt (December 5, 2018). “Parimatch’s CEO wins accolade at the SBC Awards 2018 in London”.
  10. ^ “MMA superstar McGregor unveils new branding for Parimatch”. February 6, 2019.
  11. ^ Balfe, John (November 11, 2019). “Why so serious? – Conor McGregor stars in Joker-themed Parimatch commercial”.
  12. ^ “Conor McGregor press conference: Watch former UFC champion address the media in Moscow during Russia visit”. RT International.
  13. ^ “Parimatch names Mike Tyson as new brand ambassador”. Gaming Intelligence. July 5, 2019.
  14. ^ Fitch, Adam (February 20, 2020). “Parimatch enters into Esports Integrity Commission”.
  15. ^ “Parimatch – India online betting – Bonus up to ₹8.000”. parimatchbet.in.
  16. ^ “Сергей Портнов: «По доходности бизнеса на постсоветском пространстве Россия занимает первое место»”. bettingbusiness.ru.
  17. ^ Miller, George (September 13, 2019). “African superstar Diamond Platnumz is a new brand ambassador for Parimatch Africa”.
  18. ^ “License Validation”. validator.curacao-egaming.com.
  19. ^ “БК Пари-Матч стала спонсором чемпионата и сборной Украины по баскетболу”. Стратегия.Ком. August 24, 2016.
  20. ^ “Parimatch продолжил сотрудничество с Украинской хоккейной лигой”. XSPORT.ua.
  21. ^ http://borba.com.ua/news/942-generalnim-sponsorom-federacyi-greko-rimskoyi-borotbi-ukrayini-stala-kompanya-parimatch.html,
  22. ^ https://shakhtar.com/en/news/2017/july/7_news/7_shakhtar-and-tm-parimatch-are-partners-now
  23. ^ “ТМ Parimatch — новый титульный партнер «Шахтера»”. UA.Tribuna.com.
  24. ^ “Parimatch extends Apoel FC sponsorship deal”. October 14, 2019.
  25. ^ “Сумма сделки БК «Пари-Матч» и ФК АПОЭЛ составила около $300 тыс”.
  26. ^ “UFC takes a bet with Parimatch deal – SportsPro Media”. www.sportspromedia.com.
  27. ^ Tundik, Zoltan (December 26, 2019). “Parimatch announces new partnership with Virtus.pro”.
  28. ^ Narayan, Niji (July 16, 2018). “Parimatch signs international UFC deal”.
  29. ^ Parimatch Press, “We Love Our Slutsk | Parimatch Press about FC Slutsk (ФК Слуцк)”, April 28, 2020.

External links[edit]

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